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The Perfect Ticket – a chillingly refreshing mechanism to reward Clonmel 1650 Drinkers

The Perfect Ticket – a chillingly refreshing mechanism to reward Clonmel 1650 Drinkers

clonmel

Using specialist inks and print capabilities Playprint recently produced the “Perfect Ticket“ for Clonmel 1650 Lager.

To play, participants chilled their game card against their pint of Clonmel for a chance to win a variety of summer event tickets or claim a free pint in pub.

To enhance the security of the cards the peel and reveal format rather than the more traditional scratch card mechanism was employed and a URN provided a method of verifying by text the big winning tickets

This game card with its variety of functionalities and interactivity encouraged selection, repeat sales and ultimately heightened brand awareness

– What could be more perfect!

 

 

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