Using specialist inks and print capabilities Playprint recently produced the “Perfect Ticket“ for Clonmel 1650 Lager.
To play, participants chilled their game card against their pint of Clonmel for a chance to win a variety of summer event tickets or claim a free pint in pub.
To enhance the security of the cards the peel and reveal format rather than the more traditional scratch card mechanism was employed and a URN provided a method of verifying by text the big winning tickets
This game card with its variety of functionalities and interactivity encouraged selection, repeat sales and ultimately heightened brand awareness
– What could be more perfect!