Tesco Poland is one of the many leading Brands who have used Playprint’s highly popular and effective Wheel of Fortune Promotion.
Rolled out to coincide with the Euro football championships in stores throughout Poland, the promotion encouraged the public to shop in Tesco and shop often. A very effective traffic builder, the game cards printed by Playprint and available on purchase at the checkouts, could be played against Giant wheel of Fortune grids in the supermarket foyers. Instant prizes could be won by matching the lucky cards against the grid. To encourage return visits and shopper loyalty new cards and new prize grids were issued weekly to maintain interest over the 6 week period.
The entire game concept along with printing and distribution was handled by Playprint Polska and ensured that the cash tills kept ring for the Tesco group.