People love playing scratch cards so with this in mind Playprint used scratch in its summer direct mailer. Posing a series of questions about how to deliver a successful brand promotion, recipients were invited to scratch off panels corresponding to what they considered to be the best answer.
As well as asking poignant questions it also highlighted how this kind of mailer could be used for health education purposes i.e. drink awareness or to reinforce the attributes of a company’s brand or service.
Once again the scratch card mechanic proved its versatility and revealed why it remains first choice as a promotional tool.
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