On Pack/In Pack
Notable examples include Polish fruit drink company Kubus’s Wheel of Fortune promotion. For this Playprint adapted it’s Popular Wheel of Fortune mechanic so that the label became the prize match grid and the bottle cap the game piece.
Amino lotto too has been the preferred winter promotion for 3 seasons by Soup giant Unilever. Using a program supplied and managed by Playprint unique codes were printed directly onto soup sachets by Amino’s packaging house. This on pack promotion has become of the most popular Collect & win games of all times in Poland spawning newspaper adverts seeking particular numbers and social media swap rooms.