Diageo is one of the many drinks companies throughout the world that Playprint works for on an ongoing basis. The demand for innovative ways to reward customers both on trade and off trade means that a wide variety of promotional mechanics have been tried over the years. These include the ever popular scratch & win, peel open, red filter and text 2 win mechanics.
Being a global brand the ability to print multiple languages as part of the same promotion is a must as is a willingness to work closely with different agencies and procurement companies. Naturally however there is an element of pride by being an Irish company supplying to the global Irish brand that Guinness represents. In particular delivering the game cards for the first Arthurs Day promotion in 2009 was particularly rewarding!